Beirut-based Architectural Firm Wins Design Competition for Engineering Complex at AUB  
Trustee Philip Khoury Named MIT Associate Provost  
AUB and UAE Center Sign Agreement to Offer EMBA Program to Emirate Institutions  
Fourth AUB Faculty Seminar on Teaching and Learning with Technology  
New Faculty: Hussein Shahidi  
New Faculty: Kirsten Scheid  
New Faculty: Tima al Jamil  
Office of Grants and Contracts Celebrates World Intellectual Property Day  
Staff Profile: Ghaleb Halimi  
Fifth Annual FEA Student Conference Held  
Engineering Alumni Recognized for Outstanding Achievements  
Studying Biodiversity in Lebanon and the Region at AUB  
Construction Update  
Renovated AUB Archaeological Museum Inaugurated  
Renovated Pediatrics Clinic Opened  
Women's Rights Club Holds Conference on Gender and Sexuality  
Tenth Annual AUB Job Fair Largest Since Its Inception  
Letters from a New Campus by Daniel Bliss  
Winners of the Coca-Cola 'Make Every Word Count' Essay Competition Announced  
AUBMC Research Group Awarded NIH Grant  
Science Students Reveal Bonds Between Chemistry and Art  
Understanding the Political Economy of Islamic Movements  
Extreme Makeover: AUB Graduate Transforms Gulf Television  
Science, Math, and Technology Fair Promotes Environmental Thinking  
School Fair 2006: Prospective AUB Students Visit Campus  
Situation of the Palestinian Refugees in Lebanon  
Remembering the Writer, Khalil Takieddine  
Promotions 2005-2006  
Piano Recital by Arnimée Choukassizian  
Lecture on Space Exploration by World Expert  
Teleconferencing Brings Students Together Across Continents  
"Something Is Happening": Fairuz and Ziad Al Rahbani  
Cultural Genocide and Assyrian Cultural Survival  
Lecture on the History and Origins of American Islamicism  
Business School and Arts and Sciences Team Wins Soccer Championship Match by Narrow Margin  
  Red Cross Club Celebrates its 26th Anniversary at AUB
 
  History of the American University of Beirut: A New CASAR Course
 
  First Stereo-photography Exhibit at AUB  
  Photo Exhibition by President John Waterbury  
  The Cats of Renée Deek: End-of-Year Theater Workshop Performance  
  Film on Euthanasia-A True Story  
  Part Two of the CVSP Forum  
  Out of Place: Memories of Edward Said  
  Mozart and Schumann Celebrated at Assembly Hall  
  Austrian Chamber Music Duo Performs at AUB  
  Mathematician Alain Connes Visits AUB  
  Rima Khcheich Concert Plays to Sold-out Crowds at Assembly Hall
 
  Women's Auxiliary  
  33rd Annual Folk Dance Festival Hosts 20 Performing Schools  
June 2006 Vol. 7 No. 8


Winners of the Coca-Cola 'Make Every Word Count' Essay Competition Announced

Winners of the Coca-Cola essay competition

On May 23 in Van Dyck Auditorium, in the presence of students and faculty, AUB and Coca-Cola jointly announced the winners of the 'Make Every Word Count' Essay Competition. Chirine Chehab and Maya Itani, who both submitted excellent ideas responding to the essay topic, tied for the first prize. Each was awarded a check for $750, along with certificates. All the other competition contenders also received participation certificates.

The essays submitted were written in response to the question: "In what way can Coca-Cola, through the use of cause-related marketing and/or community partnerships, utilize the power of its brand to demonstrate its commitment to the Lebanese society?" The two winning essays were remarkably insightful and well-researched.

The essays were graded and selected based on pre-determined criteria set by the competition panel, which was composed of professors from AUB and representatives from Coca-Cola. The criteria included relevance, rigor, and coverage; innovativeness and feasibility of the ideas presented; clarity and support (theoretical/empirical/rational) of the ideas presented; and last but not least, writing style, organization, and flow.

Imad Baalbaki, professor of Marketing at the Olayan School of Business, praised students for the high-quality of the essays submitted, as did the other committee members, who included Professors Nabil Dajani, Dima Jamali, and Nadia Shuayto. They remarked that all the essays qualified to win and showed how much the students cared about their country.

Lubna Forzley, public affairs and communications manager of Coca-Cola Middle East, thanked each of the students for taking the time to write such outstanding essays, which provided a very good understanding of the field of corporate social responsibility and its applicability to Coca-Cola and the Lebanese community.

The essay competition was initially launched in March by Coca-Cola during a seminar on corporate social responsibility held at AUB, when it was also announced that the Coca-Cola Foundation had made a grant of $2 million to the Suliman S. Olayan School of Business to establish the Coca-Cola Chair in Marketing.