Resources by Subject > Advertising & Marketing
 

1.   Advertising agencies
Go to Hoover's site

2.   Advertising activity and expenditures of companies

Use ABI/Inform (Available at the University Libraries)
Do an Advanced Search, using the phrase advertising campaigns or advertising expenditures in the Subject field

Use Business Source Premier. (Available at the University Libraries)
Do an Advanced Search, using the phrase advertising campaigns or advertising spending in the Subject Terms field.

Go to the Encyclopedia of Major Marketing Campaigns (Reference Department, Jafet Library)

3.  Information about new products

Go to ABI/Inform. Do an Advanced Search, using the phrase product introduction in the Subject field.

Go to Business Source Premier.. Do an Advanced Search, using the phrase new products in the Subject Terms field

4.   Federal Trade Commission (FTC)
"The FTC issues advisory opinions, sets industry guidelines and establishes trade regulations rules. It has jurisdiction over false and misleading advertising and has a number of ways of dealing with advertisers involved in deceptive advertising"*
 

5.   Brandchannel.com and interbrand.com
Brand Research Reports by practitioners
Brand experts directory
Glossary 
 

6.  Advertising age (newspaper that provides current coverage of advertising and marketing news.)

      Today's news
Previous issues  (1992 to present) (Available at the University Libraries)
 

7. Emergence of Advertising in America 1850-1920 (Available from Duke University Library)
History of advertising, including advertisements that can be downloaded.
 

*Moss, R. W., & Strauss, D. W. (2004). Strauss's handbook of business information: A guide for librarians, students, and researchers (2nd ed.). Westport, CT: Libraries Unlimited.