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Managing a Business Newspaper
in a Globalized World

 

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 Sir Geoffrey Owen, the former editor of the Financial Times and current professor at the London School of Economics, lectured at College Hall on January 6, at the invitation of the School of Business. His lecture was entitled: "Managing a Business Newspaper in a Globalized World." Below is the text of his lecture.
 

Sir Geoffrey Owen.

The Financial Times now sells nearly half a million copies per day, two thirds of which are outside the UK. The process of internationalization began in the 1970s with the launch of a European edition of the Financial Times, printed in Frankfurt. This was followed by the decision to print the FT in the US (1985) and Japan (1990).

  The strategy has been to produce a single newspaper, edited in London, but to tailor the regional editions -- European, American and (from 2003) Asian -- to the needs of the regional audiences. Thus there is less UK news and comment in the overseas editions, which also include some items written specifically for each region. The differences between editions are likely to increase in coming years, but all versions of the paper will be infused by the values and principles on which the FT depends - accuracy, objectivity, high-quality comment and analysis. These principles are underpinned by a recruitment policy which aims to ensure that the FT attracts and retains the brightest young journalists both in the UK and, increasi, in continental Europe, the US and Asia.

 The FT has been greatly helped by the fact that English has become the language of international business -- we have successfully ridden the wave of globalization which has transformed world business over the past thirty years. A policy of specialization and internationalization has served the paper well.

 Another important element has been stability of ownership. The Pearson group acquired the FT in 1957, and has proved to be the best possible owner - -supporting the FT's expansion even during economic downturns, and never interfering in editorial policy. In recent years Pearson has been increasing its commitment to business journalism through buying and launching local newspapers in Europe -- Les Echos in France, Expanson in Spain, FT Deutschland in Germany.

  For the FT itself, the most important recent development has been the launch of the on-line service, FT.com . Introduced in 1995, this service has involved a substantial investment, principally in people, and has made it necessary for the FT to acquire new skills -- for example, updating news coverage throughout the day, and organizing an interactive dialogue with FT.com users. Although the initial ambitions for FT.com were probably too ambitious (advertising revenue was lower than expected) it has established itself as a reliable and widely used website, complementary to the printed newspaper.

  The future success of the FT, both the newspaper and FT.com, depends on its ability to retain the trust of its readers. This means, among other things, a willingness to innovate, and a continuous drive to improve the product: more exclusive stories, better analysis and sharper comment, better signposting and improved graphics. Above all, we need experienced editors, with the experience and flair to pick out the information that matters; intelligent reporters capable of finding out new things and presenting their stories clearly and accurately; and commentators who are expert in their field and open the reader's eyes to new ideas. These are old-fashioned journalistic virtues which are just as important in the era of globalization and the internet as they were in the past.

Born in 1934, Sir Geoffrey Owen first became a journalist at the Financial Times in 1958 and served as a feature writer, industrial correspondent, US correspondent and industrial editor.. He left the paper in 1967 and returned in 1972 for an 18-year period that culminated in his becoming the newspaper's editor from 1981 to 1990.

Reconciliation Walk Meets with SRC

 The Reconciliation Walk, a network of Christians who aim to fulfill the biblical command for reconciliation and peace, has started a campaign of dialogue between East and West. A group of 16 students from Europe, New Zeeland, and the USA toured the Middle East to meet with members of various faith communities. At their stop in Lebanon, they chose to meet with students of AUB.

 In a one-day workshop in Ada Dodge Hall organized by the Office of Student Affairs on January 13, 2003, the 16 students met with members of the SRC and a few AUB students. The workshop was inaugurated by Dean Kisrwani who said that reconciliation is possible by those who have a clear vision of continued conflicts. Mr. Abbas Halabi, a renowned Reconciliation activist, introduced the content of the workshop. VP of USFC, Yusuf Haddad welcomed the participants and hoped for a fruitful assembly. Finally, Ms. Cathy Nobles, one of the organizers of and an activist in the Reconciliation Walk, thanked the participants for their cooperation and involvement in the event.

 

 

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